• Email Us: [email protected]
  • Contact Us: +1 718 874 1545
  • Skip to main content
  • Skip to primary sidebar

Medical Market Report

  • Home
  • All Reports
  • About Us
  • Contact Us

5 common growth marketing mistakes startups make

October 8, 2021 by David Barret Leave a Comment

Jonathan Martinez
Contributor

Share on Twitter

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who’s helped scale Uber, Postmates, Chime and various startups.
More posts by this contributor

  • In growth marketing, signal determines success
  • Early-stage brands should also unlock the power of influencers

Having spent time in the trenches with many startups, I’ve been lucky to see why many growth marketing engines don’t work correctly. I say I’m lucky because the issues I’ve seen have taught me an immense amount about what makes a well-oiled, polished growth marketing engine fire on all cylinders. My experience at Postmates taught me more through mistakes than triumphs, and I learned how to correctly scale a growth engine while marching us toward an exit.

A common thread of mistakes connects most startups that try their hand at growth marketing. Some frequent errors include performance metrics not being correctly measured, product and growth teams working in silos, low testing velocity and failure to consider the entire marketing funnel.

This is not to say that there aren’t unique problems at each startup. I’m only saying that there a few that are ubiquitous.

Low testing velocity

The day is far in the future when you’ll be able to flip a switch for paid acquisition, lifecycle, social media and content, and have all of it run automatically. Until that day arrives, the need to continue testing is paramount.

A visualization of how a “rapid testing” framework can accelerate CAC reductions.

A visualization of how a “rapid testing” framework can accelerate CAC reductions. Image Credits: Jonathan Martinez

It’s simple: Test more and the results will come to fruition sooner. While the concept is simple, you will need a proper testing framework — one that defines the number and type of weekly tests that are being deployed. A sample weekly test plan can look something like this:

  • Paid acquisition: Two creative concepts x three copy iterations = six creative assets.
  • Lifecycle: Two copy variations x five emails = 10 email variations.

Create a testing framework and, most importantly, stick to it. The results will follow.

Reliance on incorrect measurements

When measuring the success of a campaign, whether on social media for paid acquisition or with a retention series on lifecycle, it’s vital to have the correct metrics before taking action — this is the foundational pillar of any growth marketing stack.

But what if your performance metrics are inaccurate? And if they are, why? I’ve listed the top three reasons for not having correct metrics below:

  • Attribution source.
  • Attribution loss.

    Source Link 5 common growth marketing mistakes startups make

    David Barret
    David Barret

    Related posts:

    1. UK card spending slips to 93% of pre-COVID level – ONS
    2. Fitch says possible China Evergrande default may have broader effects
    3. Mastercard taps into buy now, pay later market with latest offering
    4. Ring debuts ‘Virtual Security Guard,’ new Pro alarm system and smarter motion alerts including package delivery

Filed Under: News

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

  • Did You Know The World’s Largest Waterfall Is Underwater?
  • Video Game Study Found Out What People Do When The World Ends, And It’s Exactly What You’d Expect
  • How Do We Predict The Weather? Find Out More In Issue 40 Of CURIOUS – Out Now
  • You Should Never Leave These Foods In Your Fridge Door (But We Bet You Do)
  • These Gullies On Mars Look Carved – We Might Finally Know What Created Them
  • Potential Environmental Trigger For Autism Identified, 3I/ATLAS’s Tail Appears To Have Changed Direction, And Much More This Week
  • Spaghetti Has Inner Secrets We’re Only Just Learning About
  • How Far Back In Time Could You Go And Still Understand English?
  • We Now Know How The First People Reached America – And It Wasn’t On Foot
  • Two Major Coral Species Now Functionally Extinct In Florida Keys, After Record-Breaking Marine Heatwave
  • A “Super-Earth” In The Habitable Zone Is Half The Distance To Comparable Worlds
  • Adorable But Critically Endangered Bornean Orangutan Born In Conservation Success
  • How Did The FDA Settle On The “2,000 Calories Per Day” Guideline?
  • Comet 3I/ATLAS Losing At Least Two Kangaroos’ Worth Of Dust Every Second
  • Mummified Dinosaur Duo Prove They Had Hooves, Marking “The First Confirmed Hooved Reptile”
  • What Do The Numbers On Your Toaster Really Mean?
  • NASA Vs. Elon Musk: Is A Moon Landing This Decade Off The Cards?
  • Scientists Explored Some Of The Deepest Parts Of The Ocean And Spotted Some Seriously Weird Deep-Sea Creatures
  • 500-Meter-Tall Megatsunami Struck Remote Alaskan Fjord After Massive Landslide
  • 3I/ATLAS, CKM Syndrome, And Mosquitoes’ Final Frontier
  • Business
  • Health
  • News
  • Science
  • Technology
  • +1 718 874 1545
  • +91 78878 22626
  • [email protected]
Office Address
Prudour Pvt. Ltd. 420 Lexington Avenue Suite 300 New York City, NY 10170.

Powered by Prudour Network

Copyrights © 2025 · Medical Market Report. All Rights Reserved.

Go to mobile version