• Email Us: [email protected]
  • Contact Us: +1 718 874 1545
  • Skip to main content
  • Skip to primary sidebar

Medical Market Report

  • Home
  • All Reports
  • About Us
  • Contact Us

Acquired by Mercedes-Benz, YASA’s revolutionary electric motor is set for big things

September 3, 2021 by David Barret Leave a Comment

Back in July, YASA (formerly Yokeless And Segmented Armature), a British electric motor startup with a revolutionary ‘axial-flux’ motor, was acquired by Mercedes-Benz. The acquisition didn’t exactly garner enormous press attention, as scant other details were announced. But YASA is likely to be an entity worth watching.

Founded in 2009 after being spun out of Oxford University, YASA will now develop ultra-high-performance electric motors for Mercedes-Benz’s AMG.EA electric-only platform. It will stay in the UK as a fully owned subsidiary, serving both Mercedes-Benz and existing customers like Ferrari. The company will retain its own brand, team, facilities, and location in Oxford.

YASA’s axial-flux electric motors generated EV industry interest because of their efficiency, high power density, small size, and low weight.

By contrast, the ‘radial’ electric motor design is more common in today’s EV market. Even Tesla relies on radial electric motors, a legacy technology more than 40 years old with very little left to give in terms of innovation.

But YASA’s axial-flux design, which has very thin segments, means they can be combined into powerful single drive units. This makes them one-third the weight of other electric motors, more efficient, and with 3x higher power densities than Tesla.

Tim Woolmer, YASA’s Founder and CTO, invented this very new approach to electric motor design. I caught up with him to find out what’s next.

TC: What’s the journey so far:

TW: We started just over 12 years ago with really one remit: let’s accelerate electric cars, let’s do anything we can to make electric cars happen faster. We’re now 10 years into a 20-year revolution, every new car that gets sold in 10 years will be electric, no question. There’s nothing more exciting for an engineer than a period of revolution because the speed of innovation is what’s important. What is so exciting for us is we get to innovate fast, and that’s where the partnership with Mercedes is really interesting.

TC: What was different about the engine you came up with?

TW: We started with a blank sheet of paper at the beginning of my PhD. And the idea was to say, what could be created for the electric car industry in 10 or 15 years from now that they would need, that we could meet. Something that was lighter, more efficient, mass-producible in volume. In the 2000s, axial flux motors were not very common, but by combining axial flux technology and making a couple of little tweaks using some new materials, I basically stumbled into this new design which we call YASA: Yokeless And Segmented Armature. It takes what is a light topology in axial flux and makes it even lighter, about half as much again. There’s a benefit because the rotors are rotating at a bigger diameter. So, essentially torque is force times diameter, so for the same force, you get more torque. So if you double your diameter, you get double the torque for the same amount of materials. So that’s the benefit of axial flux.

TC: You’ve done this with deal with Mercedes – what’s next?

TW: We are basically a fully owned subsidiary. We’re going to utilize Mercedes’ industrialization powerhouse. But the key thing is, if you watch how technologies filter down in automotive, they start in the luxury sector, like the Ferraris and McLarens, and then filter down into mainstream sector and then go into higher volumes after that. That’s a space where Mercedes are world-class in terms of their industrialization, so that’s the kind of the idea behind the partnership.

TC: What else can you do from here?

TW: We will have a very high, high power, low density and lightweight engine so we can explore sport performance coupled with high levels of industrialization. That puts us in a really unique position for all sorts of things.

Although coy about his future plans, Woolmer is certainly one to watch in the EV and electric motor space. Post the acquisition YASA released this video:

Source Link Acquired by Mercedes-Benz, YASA’s revolutionary electric motor is set for big things

David Barret
David Barret

Related posts:

  1. Fate of national daycare in the hands of Canadian voters
  2. Vodafone’s market-leading broadband deals come to an end tomorrow
  3. YouTravel.Me packs up $1M to match travelers with curated small group adventures
  4. Welcome to TechRadar’s PC Gaming Week 2021

Filed Under: News

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

  • The Cavendish Experiment: In 1797, Henry Cavendish Used Two Small Metal Spheres To Weigh The Entire Earth
  • People Are Only Now Learning Where The Titanic Actually Sank
  • A New Way Of Looking At Einstein’s Equations Could Reveal What Happened Before The Big Bang
  • First-Ever Look At Neanderthal Nasal Cavity Shatters Expectations, NASA Reveals Comet 3I/ATLAS Images From 8 Missions, And Much More This Week
  • The Latest Internet Debate: Is It More Efficient To Walk Around On Massive Stilts?
  • The Trump Administration Wants To Change The Endangered Species Act – Here’s What To Know
  • That Iconic Lion Roar? Turns Out, They Have A Whole Other One That We Never Knew About
  • What Are Gravity Assists And Why Do Spacecraft Use Them So Much?
  • In 2026, Unique Mission Will Try To Save A NASA Telescope Set To Uncontrollably Crash To Earth
  • Blue Origin Just Revealed Its Latest New Glenn Rocket And It’s As Tall As SpaceX’s Starship
  • What Exactly Is The “Man In The Moon”?
  • 45,000 Years Ago, These Neanderthals Cannibalized Women And Children From A Rival Group
  • “Parasocial” Announced As Word Of The Year 2025 – Does It Describe You? And Is It Even Healthy?
  • Why Do Crocodiles Not Eat Capybaras?
  • Not An Artist Impression – JWST’s Latest Image Both Wows And Solves Mystery Of Aging Star System
  • “We Were Genuinely Astonished”: Moss Spores Survive 9 Months In Space Before Successfully Reproducing Back On Earth
  • The US’s Surprisingly Recent Plan To Nuke The Moon In Search Of “Negative Mass”
  • 14,400-Year-Old Paw Prints Are World’s Oldest Evidence Of Humans Living Alongside Domesticated Dogs
  • The Tribe That Has Lived Deep Within The Grand Canyon For Over 1,000 Years
  • Finger Monkeys: The Smallest Monkeys In The World Are Tiny, Chatty, And Adorable
  • Business
  • Health
  • News
  • Science
  • Technology
  • +1 718 874 1545
  • +91 78878 22626
  • [email protected]
Office Address
Prudour Pvt. Ltd. 420 Lexington Avenue Suite 300 New York City, NY 10170.

Powered by Prudour Network

Copyrights © 2025 · Medical Market Report. All Rights Reserved.

Go to mobile version