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Daily Crunch: Ray-Ban Stories smart glasses are latest step in Facebook’s AR ambitions

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Hi friends!

Greg here again for this edition of the Daily Crunch on Thursday, September 9, 2021. Alex Wilhelm is still out on vacation for a few more days … even though he’s still tweeting a lot, which leads me to think he’s either bad at vacation or dislikes Twitter less than I do. Whatever the case, I’ll keep that daily recap goodness flowing to give you a glimpse into the biggest stories to cross our front page.

The TechCrunch Top 3

Startups/VC

Anatomy of a SPAC: Inside Better.com’s ambitious plans

Online mortgage company Better.com isn’t waiting to complete its SPAC merger before making big moves: Today, Ryan Lawler reported that it purchased Property Partners, a U.K.-based startup that offers fractional property ownership.

It’s the second company Better bought in recent months: In July, it snapped up digital mortgage brokerage Trussle.

“We aren’t so easily categorized,” said Better CEO Vishal Garg, who told Ryan that the company plans to soon expand into traditional financial services like auto loans and insurance.

Said CFO Kevin Ryan, “A lot of people have their niches in the way they’re attacking this, but we feel like we’re on a path to being full stack where everything’s embedded in the same flow.”

(Extra Crunch is our membership program, which helps founders and startup teams get ahead. You can sign up here.)

Big Tech Inc.

TechCrunch Experts: Growth Marketing

Image Credits: SEAN GLADWELL (opens in a new window) / Getty Images

We’re reaching out to startup founders to tell us who they turn to when they want the most up-to-date growth marketing practices. Fill out the survey here.

Read one of the testimonials we’ve received below!

Marketer: Kevin Miller, GR0

Recommended by: Leeann Schudel, The Word Counter

Testimonial: “Super detailed analysis of the space and what keywords to target that would move the needle the most. There is a full dedicated SEO team that communicates weekly at the minimum and provides in-depth analysis. They are very transparent with their strategies and explain all moves they are making on their end and how it will benefit our company. Super easy and flexible to work with, aren’t stingy on deliverables and are always there as a consultant.”

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