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Daily Crunch: SpaceX set to launch 4 civilians into orbit for 3-day mission

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Hello and welcome to Daily Crunch for September 15, 2021. Today we have everything in the newsletter. Bad behavior in the crypto world? Yep. Why the Mailchimp deal might make good sense? You bet.

But before we get into the mix, a few TechCrunch notes. First, Jordan Crook’s regular series of streamed chats with investors and founders is now called TechCrunch Live. And Chamath Palihapitiya is coming to Disrupt. Which is in less than a week!

Oh, and as you are reading this, SpaceX’s first “all-civilian crew” may be taking off into space. In case you wanted to tune in. — Alex

The TechCrunch Top 3

Startups/VC

First things first, more news from the BNPL beat. Yes, the method of paying for a transaction in installments is still making news. This time it’s Ascend raising $5.5 million to bring BNPL services to the commercial insurance world. Recent liquidity in the fintech market could help drive fresh venture interest in coming quarters.

5 things you need to win your first customer

Congratulations on shipping your product, but how much do you know about your target customers?

Companies that haven’t created an ideal customer profile and performed a SWOT analysis are making big bets on guesswork and intuition. Sometimes that works out, but more frequently, it leads to tears.

In a guest post that walks readers through the fundamentals of creating customer personals that map to your company’s goals, Grammarly product marketing lead Bryan Dsouza shares five basic requirements for customer acquisition.

“Understanding and executing on these things can guarantee you that first customer win, provided you do them well and with sincerity,” he says. “Your investors will also see the fruits of your labor and be comforted knowing their dollars are at good work.”

(Extra Crunch is our membership program, which helps founders and startup teams get ahead. You can sign up here.)

Big Tech Inc.

Want some government news? Yes, you do. Trust me. This stuff matters:

TechCrunch Experts: Growth Marketing

Image Credits: SEAN GLADWELL (opens in a new window) / Getty Images

TechCrunch wants to help startups find the right expert for their needs. To do this, we’re building a shortlist of the top growth marketers. We’ve received great recommendations for growth marketers in the startup industry since we launched our survey.

We’re excited to read more responses as they come in! Fill out the survey here.

Our editorial coverage about growth marketing includes articles from the TechCrunch team, guest columns and posts like “In growth marketing, signal determines success” by Jonathan Martinez.

Community

Image Credits: Basic Books

Join Danny Crichton, tomorrow Thursday, September 16, at 3 p.m. PDT/6 p.m. EDT on Twitter Spaces. Danny will be joined by Martin Ford, author of “Rule of the Robots: How Artificial Intelligence Will Transform Everything.” Make sure you’re following the TechCrunch Twitter account to stay up to date with our news and events.

Source Link Daily Crunch: SpaceX set to launch 4 civilians into orbit for 3-day mission

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