• Email Us: [email protected]
  • Contact Us: +1 718 874 1545
  • Skip to main content
  • Skip to primary sidebar

Medical Market Report

  • Home
  • All Reports
  • About Us
  • Contact Us

Instagram ditches the IGTV brand, combines everything but Reels into an ‘Instagram Video’ format

October 5, 2021 by David Barret Leave a Comment

Instagram head Adam Mosseri recently said was “no longer a photo-sharing app,” noting the company was prioritizing a shift into video amid significant competition from TikTok and YouTube. Today, Instagram is taking another step towards its larger goal of making video a more central part of the Instagram experience with news that it will now combine IGTV’s long-form video and Instagram Feed videos into a new format called simply “Instagram Video.”

These videos, both longer and shorter, will be found on users’ profiles in a new “Video” tab.

Meanwhile, when people encounter videos on Instagram, they’ll be able to tap anywhere on the video to enter into a fullscreen viewing mode. After watching, they can then choose to keep scrolling to discover more video content from creators or tap the back button to exit.

None of these changes will impact what Instagram is doing with Reels, though. The company’s short-form video platform and TikTok rival will continue to remain separate, we’re told. They won’t be mixed into this feed of videos, if users choose to scroll.

Image Credits: Instagram

IGTV was already losing ground as a standalone product and brand ahead of this change. In early 2020, Instagram dropped the orange IGTV button from Instagram’s home page due to lack of traction. The move came at a time when, at most, just 7 million of Instagram’s 1-billion plus users had downloaded the standalone IGTV app, TechCrunch previously reported, citing Sensor Tower research.

Instagram had explained its decision to pull out the button by saying that most Instagram users were finding IGTV content through the previews shared to the Feed and in Explore. But the reality was that IGTV as a standalone product was largely leading to clutter and confusion in the flagship app, critics and creators argued, while failing to drive a large number of downloads to the standalone IGTV app.

The IGTV app, however, isn’t going away. Instagram tells us it will now be rebranded as “Instagram Video” and will host the “Instagram Video” formatted content, along with Instagram Live videos. But it will not host Reels videos.

With today’s update, users will still be able to upload their non-Reels videos in the same way as before — by clicking on the plus sign (+) in the top-right corner of the Instagram home page and selecting “Post.” Videos can be up to 60 minutes in length.

Instagram is also adding new features like trimming, filters, and people and location tagging as part of the updated upload experience.

Image Credits: Instagram

Longer videos, which would have previously been identified as IGTV videos, will show 60-second previews in the Feed, as they did before. However, if the video is eligible for ads, the preview will still be 15-seconds, also as before.

Obviously, “IGTV Ads” will no longer be called this, with today’s changes. Instead, they’ll be called “In-Stream video ads.” Creators can continue to monetize their long-form videos and brands can use the format, as well. And the videos will still be a part of Instagram’s revenue-sharing tests with creators — again, as before. (But if businesses want to boost their videos to reach more people, they’ll need to be no longer than 60 seconds long, Instagram notes.)

Creators will also continue to be able to cross-post their videos through Stories and share through Direct Messages, says Instagram.

Instagram’s goal with these changes will be a more streamlined video experience. However, by keeping Reels separate, the app will still differentiate videos by length. But this is similar to how YouTube is addressing the TikTok threat. Its TikTok competitor, known as YouTube Shorts, has its own dedicated button in the YouTube app, just like Instagram Reels does.

Instagram says the changes are rolling out globally starting today across both iOS and Android.

Source Link Instagram ditches the IGTV brand, combines everything but Reels into an ‘Instagram Video’ format

David Barret
David Barret

Related posts:

  1. U.S. pegs farm income at eight-year high amid strong corn, soy prices
  2. UK government plans new pet abduction offence after rise in thefts
  3. North and South Korea conduct missile tests as arms race heats up
  4. Russian authorities arrest cybersecurity giant Group-IB’s CEO on treason charges

Filed Under: News

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

  • Unethical Experiments: When Scientists Really Should Have Stopped What They Were Doing Immediately
  • The First Humans Were Hunted By Leopards And Weren’t The Apex Predators We Thought They Were
  • Earth’s Passage Through The Galaxy Might Be Written In Its Rocks
  • What Is An Einstein Cross – And Why Is The Latest One Such A Unique Find?
  • If We Found Life On Mars, What Would That Mean For The Fermi Paradox And The Great Filter?
  • The Longest Living Mammals Are Giants That Live Up To 200 Years In The Icy Arctic
  • Entirely New Virus Detected In Bat Urine, And It’s Only The 4th Of Its Kind Ever Isolated
  • The First Ever Full Asteroid History: From Its Doomed Discovery To Collecting Its Meteorites
  • World’s Oldest Pachycephalosaur Fossil Pushes Back These Dinosaurs’ Emergence By 15 Million Years
  • The Hole In The Ozone Layer Is Healing And On Track For Full Recovery In The 21st Century, Thanks To Science
  • First Sweet Potato Genome Reveals They’re Hybrids With A Puzzling Past And 6 Sets Of Chromosomes
  • Why Is The Top Of Canada So Sparsely Populated? Meet The “Canadian Shield”
  • Humans Are In The Middle Of “A Great Evolutionary Transition”, New Paper Claims
  • Why Do Some Toilets Have Two Flush Buttons?
  • 130-Year-Old Butter Additive Discovered In Danish Basement Contains Bacteria From The 1890s
  • Prehistoric Humans Made Necklaces From Marine Mollusk Fossils 20,000 Years Ago
  • Zond 5: In 1968 Two Soviet Steppe Tortoises Beat Humans To Orbiting Around The Moon
  • Why Cats Adapted This Defense Mechanism From Snakes
  • Mother Orca Seen Carrying Dead Calf Once Again On Washington Coast
  • A Busy Spider Season Is Brewing: Why This Fall Could See A Boom Of Arachnid Activity
  • Business
  • Health
  • News
  • Science
  • Technology
  • +1 718 874 1545
  • +91 78878 22626
  • [email protected]
Office Address
Prudour Pvt. Ltd. 420 Lexington Avenue Suite 300 New York City, NY 10170.

Powered by Prudour Network

Copyrights © 2025 · Medical Market Report. All Rights Reserved.

Go to mobile version