• Email Us: [email protected]
  • Contact Us: +1 718 874 1545
  • Skip to main content
  • Skip to primary sidebar

Medical Market Report

  • Home
  • All Reports
  • About Us
  • Contact Us

Oracle uses AI to automate parts of digital marketing

September 20, 2021 by David Barret Leave a Comment

September 20, 2021

By Stephen Nellis

(Reuters) – Oracle Corp announced on Monday a new system that it says will use artificial intelligence to automate key parts of digital marketing campaigns.

Once primarily known for its database software, Oracle is competing against firms like Adobe Inc and Salesforce.com Inc to sell cloud-based software used for marketing business-to-business products that typically cost thousands of dollars or more.

Unlike marketing campaigns aimed at consumers where the goal might be to raise brand awareness, the goal of those business-to-business campaigns is to produce what marketers call a “qualified lead” – that is, a person whom a salesperson can call to start a conversation that eventually turns into a sale. Low quality leads cost money because they waste salespeople’s time.

Oracle’s Fusion Marketing system, as the product announced Monday is called, uses artificial intelligence to automatically assemble marketing campaigns and determine whether the people who interact with emails or advertisements might eventually buy a product, sending their contact information to sales teams.

To do it, the system sucks in data from a variety of sources. Some of the data, like email contact lists, will come from the Oracle customers who use the system. And some of the data will come from massive marketplaces of third-party data that Oracle has acquired in recent years to grow its digital advertising business.

“A lot of it is much more measurable than it has been in the past,” Rob Tarkoff, executive vice president or Oracle’s advertising and customer experience cloud, said of digital marketing campaigns. “We just said, ‘this is a big computer science problem, and we’re going to go solve it.’”

(Reporting by Stephen Nellis in San Francisco; Editing by Stephen Coates)

Source Link Oracle uses AI to automate parts of digital marketing

David Barret
David Barret

Related posts:

  1. Malaysia holiday hotspot readies for reopening with tourism bubble
  2. Popular Netflix series sparks new debate over S.Korea’s military conscription
  3. U.S. top general secretly called China twice as Trump term ended -report
  4. Haiti PM fires prosecutor seeking charges against him in president’s killing

Filed Under: News

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

  • First Known Bats To Glow In The Dark In The US Discovered – But Scientists Aren’t Sure Why
  • “You Be Good. I Love You”: How Alex The Parrot Rewrote Our Understanding Of Animal Intelligence
  • What Would You Find If You Drill Down Deep Under Antarctica?
  • This Is The Safest Place To Sit In Your Car
  • Birds, Hats, And Boycotts: The Story Behind Why It’s A Crime To Collect Feathers
  • Ultra-High-Definition TV – Is It Really Worth It? New Study Figures Out If We Can Even See In UHD
  • Interstellar Comet 3I/ATLAS Will Be At Its Closest To The Sun This Week
  • Human Movement Around Earth Over 40 Times Greater Than That Of All Wild Land Animals Combined
  • Rats Filmed Snatching Bats Out Of The Air Mid-Flight In First-Of-Its-Kind Footage
  • Incredible Planetary System Has Two Stars And Three Earth-Sized Planets
  • “Invasive” Iguanas Spared Extinction As It’s Discovered They Arrived Before Humans Did
  • C/2025 A6 (Lemmon): Phenomenal Fleeting Photobomb Creates Spiral Over Brightest Comet
  • Why Are Men Taller Than Women? Weirdly, We Don’t Actually Know
  • First Targeted Treatment For Dangerous Liver Disease Could Come From An Unexpected Source
  • Mushrooms Could Beat Metal For Large-Scale Memory Storage And Processing
  • Greenhouse Gases’ Heat Trapping Ability Hasn’t Saturated As Some Predicted – But Why?
  • Did You Know The World’s Largest Waterfall Is Underwater?
  • Video Game Study Found Out What People Do When The World Ends, And It’s Exactly What You’d Expect
  • How Do We Predict The Weather? Find Out More In Issue 40 Of CURIOUS – Out Now
  • You Should Never Leave These Foods In Your Fridge Door (But We Bet You Do)
  • Business
  • Health
  • News
  • Science
  • Technology
  • +1 718 874 1545
  • +91 78878 22626
  • [email protected]
Office Address
Prudour Pvt. Ltd. 420 Lexington Avenue Suite 300 New York City, NY 10170.

Powered by Prudour Network

Copyrights © 2025 · Medical Market Report. All Rights Reserved.

Go to mobile version