• Email Us: [email protected]
  • Contact Us: +1 718 874 1545
  • Skip to main content
  • Skip to primary sidebar

Medical Market Report

  • Home
  • All Reports
  • About Us
  • Contact Us

Outer, D2C outdoor furniture brand, secures $50M Series B funding to spur expansion and materials development 

September 16, 2021 by David Barret Leave a Comment

Americans spend more than 90% of each day indoors on average. However, approximately 82% of American homeowners are more interested in renovating their outdoor living spaces than they were prior to the pandemic, based on a recent survey, Outer co-founder and CEO Jiake Liu told TechCrunch.

On top of that, about 54% of homeowners have made at least one home improvement in the backyard since the outbreak of COVID-19, while millennials, the largest house-buying group now, are willing to take less square feet inside, or even give up a bedroom, to get a little bit of outdoor space, Liu said.

COVID-19 caused a “flight from density” across the U.S., meaning millions of Americans fled from big cities to suburbs to escape the coronavirus pandemic. This trend has led to more market opportunities in the outdoor entertainment industry.

A Santa Monica-based direct-to-consumers (D2C) outdoor furniture startup company, Outer, announced today its $50 million Series B funding to help more people around the globe to bring their lives back outside. The company was founded by CEO Liu and Chief Design Officer Terry Lin in 2019. 

The Series B round was led by Capital Today’s founder Kathy Xu, with participation from Tribe Capital, C Ventures and Upfront Ventures. Existing investors, including Sequoia Capital China, Mucker Capital, Mantis VC and Reimagined Ventures, also joined in the round.

This fundraising, which comes about eight months after Outer’s $10.5 million Series A round in January, brings its total funding to $65 million.

Minneapolis-based Yardbird raised $4.4 million for furniture made from recycled ocean-bound plastic

The fresh funding will be used to cement its position in the outdoor living industry as they develop new sustainable materials, build an eco-friendly supply chain and expand their product offering and community, Liu said. Outer is currently hiring a variety of roles to enter global market this year and will announce a strategic international launch in October, Liu told TechCrunch.

“We are working on new, eco-friendly fabrics, plastics and concrete to replace the industry standards that currently pollute our environment,” Liu said. The company’s effort in sustainable materials isn’t stopping at recycled plastics but working towards carbon neutrality, and has set its goal of becoming carbon negative in the future, he explained.

“Since the beginning, the Outer team has insisted on prioritizing sustainability. Terry and his team have pioneered new fabrics and eco-friendly designs to ensure durability doesn’t come at the expense of environmental responsibility. The team is developing sustainable fabrics, plastics and concrete that will become the new industry gold standard,” said Capital Today’s founder Kathy Xu.

Its unique feature is its Neighborhood Showroom program, allowing shoppers to visit the homes of nearby Outer customers to experience Outer products in more than 1,000 locations in 49 states as of today, which has grown from 50 locations in 13 states in 2019. Outer’s direct-to-consumers (D2C) business does not require middlemen like distributors, retailers or brick-and-mortar showrooms.

The global furniture market was approximately $17.8 billion in 2018 and is projected to grow to $26.6 billion 2027, Liu said. The U.S. outdoor living market is estimated at $33.4 billion in 2021, based on a report by Freedonia.

Outer recently launched the Teak Collection, Aluminum Collection and Bug Shield Blankets.

“Outdoor products have long been an afterthought and their poor design has been a serious barrier to time spent outside. Outer’s thoughtful and sustainable products are already changing the way consumers interact with their outdoor spaces,” Xu said, adding that Outer is tackling real consumer problems, from dirty, wet outdoor cushions to pesky mosquito bites, with its solutions.

“Jiake and his team have taken a product-focused approach to establish Outer as a go-to premium furniture brand — driving rapid growth and attractive unit economics,” said Tribe Capital partner Sri Pangulur.

Source Link Outer, D2C outdoor furniture brand, secures $50M Series B funding to spur expansion and materials development 

David Barret
David Barret

Related posts:

  1. Australian court orders Allianz pay $1.1 million penalty for travel insurance sales
  2. Financial comparison “super app” Jeff raises $1.5M seed extension
  3. Amnesty International says Syrian refugees tortured on return
  4. Explainer: How will solid-state batteries make electric vehicles better?

Filed Under: News

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

  • New Nimbus COVID Variant Present In The UK, Infections Could Spread This Summer
  • Scientists Have Finally Measured How Fast Quantum Entanglement Happens
  • Why Earth’s Magnetic Pole Reversals Are So Fascinating
  • World First Artificial Solar Eclipse Created, The “Closest Thing” To HIV Vaccine Gets FDA Approval, And Much More This Week
  • “Remarkable” Pattern Discovered Behind Prime Numbers, Math’s Most Unpredictable Objects
  • People Are Only Just Learning What The World’s Most Expensive Cheese Is Made Of
  • The Physics Behind Iron: Why It’s The Most Stable Element
  • What Is The Reason Some People Keep Waking Up At 3am Every Night?
  • Michigan Bear Finally Free After 2 Years With Plastic Lid Stuck Around Its Neck
  • Pangolins, The World’s Most Trafficked Mammal, May Soon Get Federal Protection In The US
  • Sharks Have No Bones, So How Do They Get So Big?
  • 2025 Is Shaping Up To Be A Whirlwind Year For Tornadoes In The US
  • Unexpected Nova Just Appeared In The Night Sky – And You Can See It With The Naked Eye
  • Watch As Maori Octopus Decides Eating A Ray Is A Good Idea
  • There Is Life Hiding In The Earth’s Deep Biosphere, But Not As You Know It
  • Two Sandhill Cranes Have Adopted A Canada Gosling, And It’s Ridiculously Adorable
  • Hybrid Pythons Are Taking Over The Florida Everglades With “Hybrid Vigor”
  • Mysterious, Powerful Radio Pulse Traced Back To NASA Satellite That’s Been Dead Since 1967
  • This Is The Best (And Worst) Sleep Position
  • Artificial Eclipse, Dancing Dinosaurs, And 50 Years Of “JAWS”
  • Business
  • Health
  • News
  • Science
  • Technology
  • +1 718 874 1545
  • +91 78878 22626
  • [email protected]
Office Address
Prudour Pvt. Ltd. 420 Lexington Avenue Suite 300 New York City, NY 10170.

Powered by Prudour Network

Copyrights © 2025 · Medical Market Report. All Rights Reserved.

Go to mobile version