Toyota outsells GM in U.S. for first nine months of 2021

October 1, 2021

By David Shepardson, Abhijith and Ganapavaram

WASHINGTON (Reuters) -Japanese automaker Toyota Motor Corp outsold General Motors Co in the United States for the first nine months of 2021 as the Detroit automaker grappled with production problems stemming from the semiconductor chip shortage.

Toyota during the first nine months sold 1.86 million vehicles compared with GM’s 1.78 million, or just over 80,000 more vehicles, data released on Friday showed.

GM has been the largest seller of vehicles in the United States since 1931, when it surpassed Ford Motor Co, according to data from industry publication Automotive News.

GM has been hard hit by the chip crisis but it said that starting next week most of its North American plants would be running at regular production.

GM said its third-quarter U.S. sales fell nearly 33% to 446,997 vehicles, its worst sales quarter in more than a decade, according to Automotive News. GM’s sales are up 0.1% for the first nine months. Its shares, which have gained more than one-fourth in value this year, closed up 0.8% on Friday.

Toyota, the world’s biggest automaker by volume, said its U.S. sales rose 1.4% to 566,005 vehicles in the quarter and are up 27.9% in the first nine months.

GM spokesman Jim Cain said on Friday, “We certainly wish we had a few more semiconductors and I bet Toyota wishes they had a few more pickups and SUVs. Nobody should be making long-term judgments about the market” based on the sales numbers impacted by the chip crisis.

A Toyota spokesman said the U.S. sales figures in 2021 were an anomaly due to the chips issue and the automaker emphasized it has never been focused on being No. 1 in terms of sales.

Cars use chips in their infotainment systems, while the pandemic has fueled higher demand for chips as more people work from home and depend on smartphones and other electronics.

For all of 2020, GM sold 2.55 million vehicles in the United States compared with Toyota’s 2.11 million, which was ahead of Ford’s 2.04 million.

For the quarter, Nissan’s U.S. sales fell 10%, while U.S. sales of Chrysler parent Stellantis were down 19%.

(Reporting by David Shepardson in Washington and Abhijith Ganapavaram in BengaluruEditing by Maju Samuel and Matthew Lewis)

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