• Email Us: [email protected]
  • Contact Us: +1 718 874 1545
  • Skip to main content
  • Skip to primary sidebar

Medical Market Report

  • Home
  • All Reports
  • About Us
  • Contact Us

Twitter is selling MoPub to AppLovin for $1.05 billion

October 6, 2021 by David Barret Leave a Comment

Twitter announced Wednesday that it would offload MoPub, the mobile ad platform it bought back in 2013, selling the company to mobile game and marketing software maker AppLovin.

Twitter paid around $350 million for MoPub back in 2013 and will sell the company for $1.05 billion in cash. MoPub helped Twitter bring in around $188 million in revenue last year, according to the company. Twitter previously set a goal of doubling its annual revenue by 2023.

“This transaction increases our focus and demonstrates confidence in our revenue product roadmap, accelerating our ability to invest in the core products that position Twitter for long-term growth and best serve the public conversation,” Twitter CEO Jack Dorsey said in a press release.

Today we signed an agreement to sell @mopub to @AppLovin. We plan to increase focus on O&O product development & replenish near term revenue loss, with the goal of improving time to market to deliver on our previously stated goal of $7.5B or more in 2023.https://t.co/C6d0EURVNI

— Ned Segal (@nedsegal) October 6, 2021

 

Twitter CFO Ned Segal characterized the deal as a way for the company to refocus around what he describes as a “massive” advertising opportunity in the midst of Twitter’s recent flurry of new product development. Segal said that Twitter will emphasize developing its own owned and operated products instead, though it does seem to be investing broadly in acquisitions that mesh with that vision in recent months.

For a company that was mostly on cruise control previously, Twitter has made a number of major moves to shake up its business this year. In a series of rapid-fire product launches, Twitter is exploring new revenue streams that tap into explosive growth in the creator economy with features like Super Follows and Ticketed Spaces, though those products have limited adoption for now.

Twitter Super Follows has generated only around $6K+ in its first two weeks

The company has made a number of acquisitions this year that point to its many new directions, including ad-free reading tool Scroll (a deal that includes Scroll’s excellent but now defunct news aggregator Nuzzel) and popular newsletter platform Revue.

Twitter also launched Clubhouse-like audio rooms, new interest-based communities and a number of experimental features designed to make the platform a less toxic more pleasant place to spend time, all of which will likely come into play as the company gears up for a broad launch of its paid monthly subscription service Twitter Blue.

Twitter launches US e-commerce pilot that lets users shop from profiles

Twitter starts to roll out paid Ticketed Spaces on iOS

Twitter acquires newsletter platform Revue

Source Link Twitter is selling MoPub to AppLovin for $1.05 billion

David Barret
David Barret

Related posts:

  1. Vodafone’s market-leading broadband deals come to an end tomorrow
  2. YouTravel.Me packs up $1M to match travelers with curated small group adventures
  3. Japan’s securities industry group to review IPO price-setting process
  4. Facebook again asks judge to dismiss U.S. lawsuit to force sale of Instagram, WhatsApp

Filed Under: News

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

  • An Alien-Like Fish With A See-Through Head And Green Eyes Lurks In The Ocean’s Dark Depths
  • Africa Wants To Change Misleading World Map, The “Wow!” Signal Was Likely From An Extraterrestrial Source, And Much More This Week
  • A “Good Death”: How Do Doctors Want To Die?
  • People Are Throwing Baby Puffins Off Cliffs In Iceland Again – But Why?
  • Yet Another Ancient Human Skull Turns Out To Be Denisovan
  • Gen Z Might Not Be On Course For A Midlife Crisis – Good News, Right? Wrong
  • Glowing Plants, Punk Ankylosaur, And Has The Wow! Signal Been Solved?
  • Pulsar Fleeing A Supernova Spotted Where Neither Of Them Should Be
  • 20 Years After Hurricane Katrina: Is It Time For A New Approach To Hurricane Classification?
  • Dog Named Scribble Replicates Quantum Factorization Records – So We Tried It Too
  • How Old Is The Solar System? (And How Can We Tell?)
  • Next Week, A Record-Breaking Over 7 Billion People Will See The Total Lunar Eclipse
  • The Goblin Shark Has The Fastest Jaws In The Ocean, Firing Like A Slingshot At Speeds Of 3.1-Meters-Per-Second
  • We Thought Geological Boundaries Were Random. Now, A New Study Has Identified Hidden Patterns
  • Do Fish Sleep?
  • The Biblical Flood Myth That Inspired Noah’s Ark Had A Sinister Twist
  • Massive Review Of 19 Autism Therapies Finds No Strong Evidence And Lack Of Safety Data
  • Giant City-Swallowing Cracks In Earth’s Surface Are A “New Geo-Hydrological Hazard”
  • Three Incredible Telescopes Looked At The Butterfly Nebula To Learn Where Earth Came From
  • The Pacific Ocean Is So Vast It Contains Its Own Antipodes
  • Business
  • Health
  • News
  • Science
  • Technology
  • +1 718 874 1545
  • +91 78878 22626
  • [email protected]
Office Address
Prudour Pvt. Ltd. 420 Lexington Avenue Suite 300 New York City, NY 10170.

Powered by Prudour Network

Copyrights © 2025 · Medical Market Report. All Rights Reserved.

Go to mobile version