• Email Us: [email protected]
  • Contact Us: +1 718 874 1545
  • Skip to main content
  • Skip to primary sidebar

Medical Market Report

  • Home
  • All Reports
  • About Us
  • Contact Us

U.S. SEC sues company that markets beverages to women

September 15, 2021 by David Barret Leave a Comment

September 15, 2021

By Jonathan Stempel

NEW YORK (Reuters) – A southern California company that sells beer, wine and bottled water targeting female customers has been sued by the U.S. Securities and Exchange Commission for allegedly defrauding investors out of millions of dollars.

In a complaint filed on Tuesday, the SEC said SHE Beverage Co raised over $15 million from more than 2,000 investors in unregistered stock sales from 2017 to 2019 by falsely touting its business plans and promoting its successes.

The SEC said the Lancaster, California-based company overstated revenue, spent only 2% of investor proceeds on beverage inventory instead of the promised 30% and made bogus claims it had received takeover bids as high as $500 million.

It also said Chief Executive Lupe Rose, Chief Financial Officer Sonja Shelby and Chief Operations Officer Katherine Dirden misappropriated at least $7.5 million from investors, including $1.2 million spent at casinos and other sums to buy cars, trucks and luxury goods and make lease payments on a home.

“We have reviewed the complaint and we look forward to correcting the record and proving that the allegations are inaccurate in open court,” Jonathan Bletzacker, a lawyer for the company and the executives, said in an email on Wednesday.

The SEC said SHE was incorporated in 2015, six years after co-founders Rose, 52, and Shelby, 58, both of Palmdale, California, began working on its concept.

SHE’s website describes the company as “celebrity driven,” with water products designed to serve a “health cautious” audience.

The SEC lawsuit in Los Angeles federal court seeks civil fines, the recoupment of ill-gotten gains, and officer and director bans on the individual defendants.

The case is SEC v SHE Beverage Co, U.S. District Court, Central District of California, No. 21-07339.

(Reporting by Jonathan Stempel in New York; Editing by Mark Porter)

Source Link U.S. SEC sues company that markets beverages to women

David Barret
David Barret

Related posts:

  1. Canada opposition leader, ahead in polls, comes under attack at debate over childcare policy
  2. London’s financial workers flock back to office in hot commuter crush
  3. Smoke detected in Russian module on space station – Roscosmos
  4. Duterte daughter denies Philippine succession interest as expectation rises

Filed Under: News

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

  • New Study Finds Evidence For What Every Parent Knows About Bluey
  • New Breakthrough Takes Plastic Garbage And Turns It Into Tool For Carbon Capture
  • NASA To Hold Press Conference About New Perseverance Rover Discovery Tomorrow
  • Strange Halos Have Formed Around Barrels Of Chemicals Dumped Off LA’s Coast Over 50 Years Ago
  • As We Grow Older, Our Music Taste Appears To Narrow To Fewer Songs
  • Stinky Seaweed Blob On Florida Beaches Thwarts Baby Sea Turtles’ Dash To The Ocean
  • NASA Is Set To Lock Up Four Volunteers For 378-Day Mars Simulation Study
  • For The First Time, A Vital Oceanic Upwelling Of Nutrient-Rich Water Failed To Emerge In 2025
  • One Of The Largest Crocs Ever “Terrorized Dinosaurs” With Teeth The Size Of Bananas
  • US Congress Is Holding Another UFO Hearing Today – Watch Live
  • Yes, Flying Snakes Do Exist – Sort Of
  • Meet The Bumblebee Bat: The World’s Smallest Bat Is The Last Of Its Kind
  • Did A Giant Planet Sculpt Fomalhaut’s Stunning Ring Into Its Squashed Shape?
  • The Unfolding New Astronomical Revolution – Gravitational Waves Discovery Turns 10
  • “Truly A Reversal”: Scientists Find Protein That Causes Brain Aging, And Learn How To Stop It
  • Tiny 2.5-Micrometer Particles Of Air Pollutants Can Promote Certain Types Of Dementia
  • Ants Have Taken Over Most Of The World – Except For A Few Places
  • Naked Mole-Rats: Bizarre-Looking Mammals That Defy Our Understanding Of Cancer And Aging
  • Earth 2.0? Hints Of First Atmospheric Detection Around An Earth-Like Planet Orbiting Another Star
  • The World’s Largest Snails Keep Taking Over US Ecosystems – Will They Again?
  • Business
  • Health
  • News
  • Science
  • Technology
  • +1 718 874 1545
  • +91 78878 22626
  • [email protected]
Office Address
Prudour Pvt. Ltd. 420 Lexington Avenue Suite 300 New York City, NY 10170.

Powered by Prudour Network

Copyrights © 2025 · Medical Market Report. All Rights Reserved.

Go to mobile version