• Email Us: [email protected]
  • Contact Us: +1 718 874 1545
  • Skip to main content
  • Skip to primary sidebar

Medical Market Report

  • Home
  • All Reports
  • About Us
  • Contact Us

B2B marketing tactics that can help move the needle

October 8, 2021 by David Barret Leave a Comment

Ryan Narod
Contributor

Share on Twitter

Ryan Narod leads marketing at Mutiny, a no-code AI platform that helps marketers convert their top-of-funnel demand into revenue, without engineers.

Your target customers may discover your website through ads, search, word of mouth or offline channels like direct mail or events, but when they arrive, 99% of them usually skim your home page and bounce.

The fastest-growing companies show each visitor the most relevant content to immediately signal that they are a good fit and worth further investigation.

While there are hundreds of ways to personalize and optimize your website, knowing what to focus on, and when, can be difficult when you’re seeking maximum impact. After years of experience with website personalization, we’ve gathered unexpected, yet effective and scalable tactics from some of the fastest-growing companies.

If you execute all 10 of these tactics well, we’re confident they’ll help you grow faster and look really, really smart while doing it.


Help TechCrunch find the best growth marketers for startups.

Provide a recommendation in this quick survey and we’ll share the results with everybody.


Promote the right content to the right people

You spend a lot of time creating content for your customers, but they typically have a hard time discovering the content that’s relevant to them. Consider adding a personalized banner that surfaces the right piece of content to the right visitor.

Banners are a great way to capture the attention of target accounts during the evaluation stage. And banners promoting white papers or linking to analysts reports are relatively quick and easy to implement.

When creating your banner content, keep the copy in the banner brief and clear — a short, crisp sentence that engages interest. Your CTA should be strong and actionable and tell the visitor what they’ll be getting.

example of a personalized landing page

Image Credits: Ryan Narod

Invite prospects to an event with their peers

Creating a peer set focused on solving common challenges is a powerful event tactic that we’ve used. We’ve also seen it in use by companies like Segment.

Create a personalized invitation to an event that’s about your target account’s vertical or use case. The component should drive to a landing page for a recurring event like a weekly webinar or to a major tentpole event.

Kyriba achieved a 2.2% click-through rate with this tactic. For a typical B2B website with traffic of ~50,000 visitors a month, that’s 1,100 target account engagements with only an hour of effort. Image Credits: Ryan Narod

Leverage your prospect’s competitors

We’re going to go out on a limb and guess that whatever business you’re in, you pay special attention to the moves your competitor makes. Here’s another crazy idea: The same is true for your target accounts.

Use this inherent drama to create personalized banners that drive to a case study showing target accounts how their competitor is using your product. While implementing this can be fairly straightforward, it will still take some leg work to create the competitor case study for each target account vertical.

Source Link B2B marketing tactics that can help move the needle

David Barret
David Barret

Related posts:

  1. Athletics-Tamberi hopes to finish season on a high in Zurich
  2. Alleged victim of Madrid homophobic attack says injuries were consensual – Interior Ministry
  3. JPMorgan Chase acquires college financial planning platform Frank
  4. Wall Street tumbles as rising Treasury yields sink Big Tech

Filed Under: News

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

  • We’ve Found Our Third-Ever Interstellar Visitor, Orcas Filmed Kissing (With Tongues) In The Wild, And Much More This Week
  • The “Eyes Of Clavius” Will Be Visible On The Moon Today, Thanks To Clair-Obscur Effect
  • Shockingly High Microplastic Levels Found On Remote Mediterranean Coral Reef Island
  • Interstellar Object, Cheesy Nightmares, And Smooching Orcas
  • World’s Largest Martian Meteorite Up For Auction Could Reach Whopping $2-4 Million
  • Kimalu The Beluga Whale Undergoes Pioneering Surgery And Becomes First Beluga To Survive General Aesthetic
  • The 1986 Soviet Space Mission That’s Never Been Repeated: Mir To Salyut And Back Again
  • Grisly Incident In Yellowstone National Park Shows Just How Dangerous This Vibrant Wilderness Can Be
  • Out Of All Greenhouse Gas Emitters On Earth, One US Organization Takes The Biscuit
  • Overly Ambitious Adder Attempts To Eat Hare 10 Times Its Mass In Gnarly Video
  • How Fast Does A Spacecraft Need To Go To Escape The Solar System?
  • President Trump’s Cuts To USAID Could Result In A “Staggering” 14 Million Avoidable Deaths By 2030
  • Dzo: Hybrids Beasts That Are Perfectly Crafted For Life On Earth’s Highest Mountains
  • “Rarest Event Ever” Had A Half-Life 1 Trillion Times Longer Than The Age Of The Universe – How Did We See It?
  • Meet The Bille, A Self-Righting Tetrahedron That Nobody Was Sure Could Exist
  • Neurogenesis Confirmed: Adult Brains Really Do Make New Hippocampal Neurons
  • RFK Jr Suggested Letting Bird Flu Run Through Farms – Experts Still Think It’s A Bad Idea
  • “For Unknown Reasons”: Mystery Of The Oldest Human Remains Ever Found In Antarctica
  • Alaska’s Wilderness At Risk As Trump Opens “Up To 82 Percent” Of National Reserve To Drilling
  • “Life-Changing” Gene Therapy Restores Hearing In Deaf Patients Within Weeks After Just One Shot
  • Business
  • Health
  • News
  • Science
  • Technology
  • +1 718 874 1545
  • +91 78878 22626
  • [email protected]
Office Address
Prudour Pvt. Ltd. 420 Lexington Avenue Suite 300 New York City, NY 10170.

Powered by Prudour Network

Copyrights © 2025 · Medical Market Report. All Rights Reserved.

Go to mobile version