• Email Us: [email protected]
  • Contact Us: +1 718 874 1545
  • Skip to main content
  • Skip to primary sidebar

Medical Market Report

  • Home
  • All Reports
  • About Us
  • Contact Us

Britain’s Sainsbury’s makes it personal in price battle with rivals

September 15, 2021 by David Barret Leave a Comment

September 15, 2021

By James Davey

LONDON (Reuters) – British supermarket group Sainsbury’s will offer lower prices to customers using its digital loyalty scheme and self-scanner service, deepening ties with shoppers and cutting costs in the latest wave of innovation to hit the industry.

Dominated by Tesco and challenged by German discount groups Aldi and Lidl, Britain’s supermaket sector has been marked by fierce competition and low margins for decades.

Sainsbury’s, Britain’s second largest grocer, said the move to offer tailored digital discounts via its Nectar scheme was the most advanced for UK grocers, though it follows similar targeted initiatives by some U.S. and French food retailers.

It goes beyond the traditional loyalty model of customer spend translating to points that can be redeemed on products and is designed to encourage shoppers to use its SmartShop scanner service, either with handsets or on their smartphones, which ultimately will reduce the number of manned check-outs required in stores.

Sainsbury’s said that from next Wednesday, Nectar app members shopping in stores will be able to access lower prices on a selection of up to ten branded and Sainsbury’s own-brand products selected for them on a weekly basis.

In comparison, Tesco’s “Clubcard Prices” scheme offers lower prices to all Clubcard members on certain products, but the offers are not personalised. Smaller retailer the Co-Op offers discounts on fewer items based on spending habits.

Mark Given, Sainsbury’s chief marketing officer, told Reuters the price reductions – called “My Nectar Prices” – would be a minimum of 10% per product.

He said more value conscious customers would likely get regular discounts on vegetables, fruit, meat, fish and poultry – the key fresh food battleground with Aldi and Lidl that has forced the whole sector to cut prices.

More loyal Sainsbury’s shoppers will get rewarded on things they usually buy and also offers on other products their data suggests they would be interested in.

“Advances in cloud computing and automation mean you can now process genuinely unique offers that are personalised to you with more real time data,” Given said, adding his team had been working on the personalisation algorithms and engines for up to five years.

The “My Nectar Prices” offers will be additional to other loyalty points offers already available on the app.

GOING DIGITAL

Sainsbury’s now has eight million customers registered with the Nectar digital app and CEO Simon Roberts is targeting 10 million by the end of next year.

The new offering should also encourage a greater uptake of the self-scanning SmartShop service, which has taken off during the COVID-19 pandemic as shoppers seek less human contact.

Sales were up 173% in the 2020-21 financial year and in supermarkets with handsets, 30% of all sales were through SmartShop, more than double the 2019-20 level of 14%.

Given said Sainsbury’s would assess customer feedback before eventually rolling out “My Nectar Prices” to the online grocery channel.

Shares in Sainsbury’s have risen 28% so far this year, buoyed by bid speculation on the back of the Morrisons takeover saga and signs Roberts’ “food first” strategy is starting to work.

(Reporting by James Davey Editing by Kate Holton and Mark Potter)

Source Link Britain’s Sainsbury’s makes it personal in price battle with rivals

David Barret
David Barret

Related posts:

  1. German SPD extends lead over Merkel’s sliding conservatives
  2. Primordial brown dwarf called The Accident found stumbling through the Milky Way
  3. Pakistani security official urges U.S. to engage with Afghanistan
  4. Tennis-Champions France to open Billie Jean King Cup defence against Canada

Filed Under: News

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

  • DNA From Greenland Sled Dogs – Maybe The World’s Oldest Breed – Reveals 1,000 Years Of Arctic History
  • Why Doesn’t Moonrise Shift By The Same Amount Each Night?
  • Moa De-Extinction, Fashionable Chimps, And Robot Surgery – No Human Required
  • “Human”: Powerful New Images Mark The Most Scientifically Accurate “Hyper-Real 3D Models Of Human Species Ever”
  • Did We Accidentally Leave Life On The Moon In 2019 – And Could We Revive It?
  • 1.8 Million Years Ago, Two Extinct Humans Had One Of The Gnarliest Deaths In History
  • “Powerful Image” Of One Of The World’s Rarest Tigers Exposes The Real Danger In Taman Negara
  • Evolution, Domestication, And A Lot Of Very Good Boys: How Wolves Became Dogs
  • Why Do Orcas Have White Spots Near Their Eyes?
  • Tomb Of First King Of Ancient Maya City Discovered In Belize
  • The Real Reason The Tip Of Your Tape Measure Wiggles Like That
  • The “Haunting” Last Message From NASA’s Opportunity Rover, Sent From Inside A Planet-Wide Storm
  • Adorable Video Proves Not All Gorillas Hate The Rain. It Might Even Win One A Mate
  • 5,000-Year-Old Rock Art May Show One Of Ancient Egypt’s First Rulers
  • Alzheimer’s-Linked Protein Levels “20 Times Higher” In Newborn Babies – What Does This Mean?
  • Americans Were Asked If They Thought Civil War Was Coming. The Results Were Unexpected
  • Voyager 1 & 2 Could Be Detected From Almost A Light-Year Away With Our Current Technology
  • Dams Have Nudged Earth’s Poles By Over 1 Meter In The Past 200 Years
  • This Sugar Could Be A Cure For Male Pattern Baldness – And It’s Been In Our Bodies All Along
  • “Cosmic Immigrants”: Daytime Star Seen In 1604 May Be An “Alien Type Ia Supernova”
  • Business
  • Health
  • News
  • Science
  • Technology
  • +1 718 874 1545
  • +91 78878 22626
  • [email protected]
Office Address
Prudour Pvt. Ltd. 420 Lexington Avenue Suite 300 New York City, NY 10170.

Powered by Prudour Network

Copyrights © 2025 · Medical Market Report. All Rights Reserved.

Go to mobile version