• Email Us: [email protected]
  • Contact Us: +1 718 618 4351
  • Skip to main content
  • Skip to primary sidebar

Medical Market Report

  • Home
  • All Reports
  • About Us
  • Contact Us

Gamestry gets $5M to give games video creators a sweeter deal

September 6, 2021 by David Barret Leave a Comment

Barcelona-based gaming video platform Gamestry has snatched up $5 million in seed funding, led by Goodwater Capital, Target Global and Kibo Ventures — turning investors’ heads with a 175x growth rate over the past 12 months.

While the (for now) Spanish-language gaming video platform launched a few years back, in 2018, last year the founders decided to shift away from an initial focus on curating purely learning content around gaming — allowing creators to upload and share entertainment-focused games videos, too.

The switch looks to have paid off as a growth tactic. Gamestry says it now has 4M monthly active users (MAUs) and 2,000 active creators in Spain and Latin America (its main markets so far) — and is gunning to hit 20M MAUs by the end of the year.

While Twitch continues to dominate the market for live-streaming games — catering to the esports boom — Gamestry, which says it’s focused on “non-live video content”, reckons there’s a gap for a dedicated on-demand video platform that better supports games-focused video creators and provides games fans with a more streamlined discovery experience than catch-all user-generated content giants like YouTube.

For games video creators, it’s dangling the carrot of a better revenue share than other UGC video platforms — talking about having “a fair ads revenue share model”, and a plan to add more revenue streams for creators “soon”. It also pledges “full transparency on how the monetization structure works”, and a focus on supporting creators if they have technical issues.

So, basically, the sorts of issues creators have often complained that YouTube fails them on.

For viewers, the pitch is a one-stop-shop for finding and watching videos about games and connecting with others with the same passion (gaming chat) — so the platform structures content around individual games titles.

The startup also claims to present viewers with better info about a video to help them decide whether or not to click on it (aka, tools to help them find “quality instead of clickbait”), beyond basics like title, thumbnail and videos. (Albeit to my admittedly unseasoned eye for assessing the calibre of games video content, there is no shortage of clickbaity-looking stuff on Gamestry. But I am definitely not the target audience here…). So the viewer pitch also sounds like another little dig at YouTube.

“Despite being the de-facto place for uploading content, YouTube is a generic platform that is not optimized for gaming and therefore doesn’t cater to the needs of gaming creators,” argue founders — brothers Alejo and Guillermo Torrens — adding: “Vertical or specialized platforms emerge whenever markets become large enough that current platforms can’t serve their users’ needs and we believe that’s exactly what’s happening today.”

Target Global’s Lina Chong led the international fund’s investment in Gamestry. Asked what piqued her interest here, she flagged the recent growth spurt and the platform having onboarded scores of highly engaged games content creators in short order.

“The problem Gamestry is addressing is that the vast majority of creators don’t make much money on those platforms because they are ads/eyeball driven businesses,” she told TechCrunch. “Gamestry provides a space where creators, despite audience size, can find new ways to engage with their audience and make a living. This problem among creators is so big that Gamestry now has over 2k highly engaged creators uploading multiple content pieces and millions of their viewers on the platform every month.”

It will surely surprise no one to learn that the typical Gamestry user is a male, aged between 18 and 24.

The startup also told us the “most trending” games on its platform are Minecraft, Free Fire, and Fortnite, adding that “IRL (In Real Life) content is also very successful”.

As well as YouTube Gaming, other platforms competing for similar games-mad eyeballs include Facebook Gaming and Booyah.

In a challenge to Twitch and YouTube, Facebook adds ‘Gaming’ to its main navigation

YouTube to shut down standalone Gaming app, as gaming gets a new home on YouTube

Twitch breaks records again in Q2, topping 5B total hours watched

Source Link Gamestry gets $5M to give games video creators a sweeter deal

David Barret
David Barret

Related posts:

  1. Exclusive-Apple hit with antitrust case in India over in-app payments issues
  2. Get 50B of data for just £12 a month with this unbeatable Smarty SIM only deal
  3. FTC bans spyware maker SpyFone, and orders it to notify hacked victims
  4. The only one way to tackle ransomware: Zero Trust

Filed Under: News

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

  • How Tiny Sea Creatures Can Teach Us About The Evolution Of The Human Brain
  • World’s Oldest Wooden Structure Made By Ancient Humans Is 476,000 Years Old
  • One Of Earth’s Longest Living Organisms Is A 14,000-Year-Old Root System
  • Say Hello To The Beefalo, A Hybrid Blend Of Cows And Buffalo
  • Tasmanian Tiger Specimen Provides The First RNA From An Extinct Species
  • The Sahara Transforms Into A Lush And Green Land Every 21,000 Years
  • Human-Driven Extinction Is Eliminating Entire Branches Of The Tree Of Life
  • Signs Of Dark Photons Could Illuminate Search For Dark Matter
  • We Now Know Where The Amazon’s Mysterious Dark Earth Comes From
  • Hunter-Gatherers Inflicted 10,000 Years Of Violence In The Atacama Desert
  • What Is “Noctalgia”? The Sky Grief Affecting The Modern World
  • Is The US Entering Its “End Times”? Other Fallen Societies May Suggest So
  • Extraordinary Photo Of Snake With Fish Stuck In Its Throat Hints At Bigger Problem
  • Piltdown Man Hoax: Mystery Of The “Missing Link” Fossils Found In 1912 England
  • Massive Eruption Covering “Half The Sun” Causes Geomagnetic Storm On Earth
  • Spider Venom That Causes Big Boners Could Be A New Viagra
  • Now They’re Claiming The Alien Mummies Were Alive And Filled With Eggs
  • Parker Solar Probe Survived A Massive Explosion From The Sun And Caught It All On Camera
  • Astronomers Suggest A New Way We Might Find Advanced Alien Civilizations
  • Neanderthal Ancestry May Make People More Vulnerable To COVID-19
  • Business
  • Health
  • News
  • Science
  • Technology
  • +1 718 618 4351
  • +91 78878 22626
  • [email protected]
Office Address
Prudour Pvt. Ltd. 420 Lexington Avenue Suite 300 New York City, NY 10170.

Powered by Prudour Network

Copyrights © 2023 · Medical Market Report. All Rights Reserved.

Go to mobile version