There’s a new entrant in Southeast Asia’s growing list of unicorns. Jakarta-based Xendit, best known for its digital payment infrastructure but also focused on other financial products, announced today it has raised $150 million in Series C funding, bumping its valuation to $1 billion. The round was led by Tiger Global Management, with participation from returning investors Accel, Amasia and Goat Capital, the venture firm co-founded by former Y Combinator partner Justin Kan (in 2015, Xendit became the first Indonesian startup to participate in the accelerator program).
Accel led Xendit’s $64.6 million Series B, announced just six months ago. This new round brings its total funding so far to $238 million. The company was founded in 2015 by chief executive officer Moses Lu and chief operating officer Tessa Wijaya.
At the end of last year, Xendit expanded into the Philippines, and says it is now one of the biggest payment players in the country. In July, it announced a strategic investment in legacy online payments platform Dragonpay.
Xendit decided to raise again because to fuel expansion into other countries, Wijaya told TechCrunch. “Our core focus at the moment for this new fundraise is to further regionalize and to expand our product suite in regions where we are at or will expand into.” The company also plans to launch value-added services.
Wijaya said that Xendit has experienced more than 200% year-over-year increase in total payments volume, and now has a total payment volume (TPV) of $9 billion processed per annum.
Before COVID-19, many of Xendit’s customers were in the travel industry, and it was hit hard by the pandemic. But since then, it’s expanded its scope.
“One big segment are SMEs. By August, there were 10,000 SME sign-ups on our platform alone. The other one is expanding out to fintech companies—for example, there’s been a big uptick in Indonesia, especially accounting platforms. We’ve also expanded to traditional enterprises, like telecom companies, who focused on having retail outlets in shopping malls. Suddenly the malls are closed, so we’ve been able to sign some of the bigger retail outlet groups in the market as well.”
The company’s clients range in size from SMEs to some of the region’s largest tech players, including Traveloka, Wise, Wish and Grab. Digital payments in most Southeast Asian markets are extremely fragmented, with consumers using everything from digital wallets, buy-now-pay-later services and virtual accounts to traditional debit and credit cards.
Xendit’s solutions let businesses accept payments from many of these methods through three integration options. These include live URLs that sellers can message to a customer for payment; web and mobile checkouts that work with e-commerce platform plug-ins; and APIs.
Though it is best known as a payment infrastructure provider, referring to itself as “a Stripe alternative build for Indonesia and Southeast Asia” on its website, Xendit is also working on other services. “In Southeast Asia, you can’t just focus on one thing, you can’t just focus on payments,” said Wijaya. “You want to focus on being this platform for every merchant to get onboard, and to never leave whenever they transact digitally.”
For example, Xendit is experimenting with working capital loans for merchants, and also exploring credit card issuing with partners, since credit card penetration is still very low in Indonesia and the Philippines. “For merchants to come online, they don’t just need payments, they need to be able to do things like subscribe to Shopify or subscribe to Google Suite, to be able to support being digital-first.”
Xendit’s expansion strategy into new markets, like Malaysia and Vietnam, will rely on solving problems that are unique to each market. For example, Wijaya said disbursements, including marketplace refunds, were difficult in Indonesia, so Xendit focused on fixing that. In the Philippines, on the other hand, “the real problem was accepting money,” so Xendit developed direct debit with Grab.
“I think the formula we had in the Philippines, which is hiring a lot of local people who understand the market rather than telling them what to do, has really worked for us, and that is how we’re going to continue our expansion plan,” she said.
Some of Xendit’s competitors in its current markets include Midtrans in Indonesia, which was acquired by Gojek in 2017, and PayMongo in the Philippines, which is backed by Stripe.
Xendit’s edge is combining a global approach with its intense focus on localization, Wijaya said. “One of our investors sent a survey to some potential customers, big merchants, and they said what they like about Xendit is because we have a full commitment to being on the ground. We’re not like players where expanding into one market means a sales team, and that’s it. When we expand somewhere, we really mean we’re going to expand. We’re going to hire partnership people, a customer success team there. We’re going to hire a whole team on the ground.”
In a press statement, Tiger Global Management partner Alex Cook said, “Xendit’s digital payments infrastructure, built specifically for Southeast Asia, is quickly becoming the standard for financial operations in the region. By providing a reliable and secure payment gateway, Xendit has created an on-ramp to the digital economy for businesses across the region.”
Source Link Indonesian fintech Xendit is now a unicorn, with $150M in fresh funding led by Tiger Global
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